The ad system that scales your profit.

Not just your ROAS.

Your ROAS looks fine. Your bank account doesn’t. We run your ads by what they actually put in your account, not what Ads Manager says.

For ecommerce brands doing $1M+ and spending $10K+/month on ads.

Jackie Ellis, founder

Every partnership starts with a free Ad Profit Audit.

We look at your whole path to purchase, then send you a recorded walkthrough of what’s working, where you’re losing money, and the first 3 things we’d do about it. Yours to keep, whether you hire us or not.

It’s how we mutually decide if we’re a fit.

What we look at:

Your Ads

What’s driving sales and what’s just spending

Your Landing Page & Offer

Where buyers drop off

After The Sale

The repeat revenue you’re leaving on the table

how it works:

Answer 5 quick questions to see if you qualify.

Book a 15-minute Audit Kickoff Call.

Get your audit within 5 business days.

Your agency reports ROAS.
Your P&L tells the truth.

Maybe your ROAS looks fine. Maybe it's been sliding for months and nobody can tell you why.

Either way, nobody's answering the question that actually matters: are your ads making your business money?

Meanwhile, your cost to get a customer keeps creeping up. Scaling feels like gambling. And somehow you're still the one coming up with what to test.

That's not an ads problem. That's an agency problem.

Most agencies

Marketing Mavericks

Report ROAS

Report what you actually kept

Charge a percentage of your ad spend

Charge a flat fee. Our job is to make you more profitable, not to make you spend more.

↑ this one's a big deal

Wait for you to tell them what to test

Bring the ideas and test until we're blue in the face

Hand you off to whoever's newest

Keep the same team on your account, people who've been here for years

Go quiet when numbers dip

Send weekly reports and a custom scorecard, so you always know what's next

Recycle the same ad across clients

Never run the same ad for two brands. Ever.

Use AI to make your ads

Use AI for research and ideas. Real humans create every ad.

We'll tell you to spend less before we waste a single dollar.

THE MARKETING MAVERICKS PAID GROWTH SYSTEM

Your next million shouldn't cost more than your last one.

01

Find the leaks.

We look past just the ad. Your landing page, your offer, your funnel. If traffic isn't turning into sales, more ads won't fix it.

02

Build the creative.

Angles, hooks, scripts and briefs built around your customer and your brand. You film or we hire creators. We edit. No templates, no AI actors.

03

Test relentlessly.

New angles and hooks every cycle, so you're never stuck riding one tired ad until it dies.

04

Scale what's profitable.

Your custom profit scorecard tracks what matters: what it costs to get a customer, what they're worth over time, and what you actually keep. Then we put more money behind what's working.

Don't take our word for it. Take our numbers.

real accounts, names left off on purpose

Makeup brand · $20M revenue/yr

Cost per purchase

$43 → $17

Down 60.5% in 45 days

Couldn't scale previously because CAC was too high.

WELLNESS brand · came from another agency

First 60 days with us:

23 new creative tests

Their old agency ran 4 tests in 6 months

Cost per purchase down 31%. Same budget. Different team.

Beauty brand· $5M revenue/yr

Monthly store revenue:

$120k → $270k

Up 125% in 5 months

Same product line. Revenue from the store, not Ads Manager.

AS SEEN IN

MEET THE MAVERICK

I'm Jackie Ellis, and I've spent more than a decade running paid ads for multi-million-dollar brands. If that time has taught me one thing, it's this: the brands that win don't make ad decisions on emotion. They read the numbers.

It's what I talked about in Forbes. It's what I talk about on my podcast, So Worth It. And it's how we run every account.

Over the years, I've also seen how most agencies operate. Same playbook. Same templates. Same excuses when the numbers dip. Over-promise, under-deliver, sign the next client.

That's why I built Marketing Mavericks.

mav·er·ick /ˈma-v(ə-)rik/ noun

An independent-minded person who refuses to conform to traditional rules, group policies, or standard ways of thinking.

We break the playbook. Never our word.

Jackie

We're selective. That's the point.

We keep our client list small on purpose. We're not trying to sign as many brands as possible. We want the ones we'll still be working with years from now.

WE'RE A FIT IF YOU

Run an ecommerce brand doing $1M+ a year

Can invest $10K+/month in ad spend

Sell a product you're proud of

Want a partner who tells you the truth, not just what you want to hear

WE'RE NOT A FIT IF YOU

Are looking for the cheapest option

Sell supplements with health claims you can't back up

Want someone to just push buttons in Ads Manager

ONCE YOU HIRE US

Love us or leave us

After 30 days, if you don't love working with us, you can walk away.

No long-term lock-in. We keep clients by earning it.

IN YOUR FIRST 30 DAYS, YOU'LL GET

A full deep-dive audit of your ads, funnel and offer, not just the highlights.

Your custom profit scorecard, set up and tracking

Your first round of new creative tests live

A clear 90-day plan for what we're testing and scaling next

Straight answers.

Do you only run Meta ads?

Meta is where we do most of our work today. We're built around paid growth, not one platform, so we go where your customers are.

Who makes the ads?

We write the scripts and briefs. You film, or we hire creators for you. We edit everything.

How fast will I see results?

You'll see our work in the first 30 days. Profitable scale takes testing, and we'll show you exactly where things stand every week.

Do you use AI?

For research and ideation, yes. For creating your ads, never.

Is there a LONG Term contract?

Nope. We want you to work with us because you love working with us, not because you're obligated to by contract. Yuck.

Is the audit really free?

Yes. It’s the first step of working with us. If you qualify, you get the full walkthrough whether you hire us or not.

What do you need from me?

View-only access to your ad account and a short call so we understand your business.

Ready to scale and actually keep your margins?

Answer 5 quick questions.

If you qualify, you’ll pick a time for a short call, and we’ll get started on your free Ad Profit Audit.

For ecommerce brands doing $1M+ and spending $10K+/month on ads.